Local retail ranks high Published by The Daily Press | 15-Nov-2008
By Natasha Lindstrom and Brooke Edwards, Staff Writers
While sales tax revenue in Apple Valley is up, Victorville and Hesperia’s revenues have dropped significantly from the same time last year.
However, all three cities rank within the top 20 in the state for retail growth, according to the recently released 2008 California Retail Survey.
The survey uses retail sales to measure the retail growth rate for each of California’s 470 cities over a five-year period.
Hesperia leads the three local municipalities at No. 10, just under Rancho Cucamonga, with a growth rate 171 percent above the state’s market average for the years 2001-06.
Apple Valley debuted at No. 12 in its first appearance on the list, growing at a rate of 147 percent above the statewide average.
And Victorville ranked No. 16, growing 124 percent faster than the statewide market.
“Three Victor Valley communities, including the town, are in the top 16 ... which is a testament to the underlying strength of the Victor Valley commercial retail sector,” said Ken Henderson, Apple Valley’s assistant town manager in charge of economic development.
Countywide, this year’s sales tax revenue declined by 8.5 percent when comparing the third quarter to second quarter figures, said John Husing, an economist and president of Redlands-based Economics & Politics Inc.
Hesperia’s third-quarter city sales tax revenue receipts, at $1.7 million, are up 7 percent from this time last year, but the figure is misleading due to merchant reporting errors, city spokeswoman Kelly Malloy said.
Hesperia’s revenue has actually declined by about 12 percent from this time last year, she said.
Victorville has seen the largest drop in sales tax revenue, though it still pulls in more than twice as much money as Hesperia.
At $3.5 million garnered in the third quarter, Victorville’s sales tax revenue is down nearly 17 percent from the same time last year. However, it’s up more than 5 percent over this year’s second quarter.
Apple Valley does not yet have figures from the third quarter of this year. But second quarter figures show the town’s sales tax revenue was up more than 31 percent over last year, jumping to $1.2 million with its recent spurt of commercial development.
Victorville spokeswoman Yvonne Hester applauded the success of the other two cities, noting that more people shopping close to home means better commuting conditions for all Victor Valley residents.