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Chipotle Opens in Apple Valley
28-Jan-2008

CHIPOTLE BRINGS FRESH MEXICAN FLAVORS TO THE VALLEY

Popular Quick Gourmet Restaurant Opens First Victor Valley Location With Festivities Including A Special Free Burrito Preview Day

APPLE VALLEY, Calif. (Jan. 8, 2008) - Chipotle Mexican Grill, the quick stop for gourmet burritos and tacos with a focus on all things fresh and naturally raised, will open in Apple Valley at 19179 Bear Valley Rd, at Bear Valley Rd. & Reata (near Apple Valley Rd.).  On Thursday, Jan. 17, Chipotle will host a "Free Day" with free burritos for all who stop in to visit the new Apple Valley location between 11 a.m. and 8 p.m.  The Grande Opening will be Friday, Jan. 18 from 11 a.m. - 10 p.m.  The first 100 customers will receive complimentary Chipotle t-shirts and everyone will have the opportunity to register to win in a drawing for "Burritos for a Year". The lucky winner will win a complete deck of playing cards, each card good for a free burrito and redeemable at any Chipotle Mexican Grill.

This is the first Chipotle to open in the Victor Valley with the nearest restaurant 45 miles away.  While it may be fast, Chipotle is not at all like traditional fast food. "We're taking quick-service restaurants to a new level," said Steve Ells, founder, chairman and CEO of Chipotle. "We call it 'quick-gourmet'. We use very simple ingredients but elevate them to a higher level through classic cooking methods with an emphasis on freshness."  Chipotle offers a menu with lots of fresh, high-quality raw ingredients and lots of choices, served in a distinctive atmosphere.  Through its vision of Food With Integrity, Chipotle is seeking better food not only from its variety of fresh ingredients, but ingredients that are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food.  Chipotle offers naturally raised pork (raised humanely, never given antibiotics or added hormones and fed a pure vegetarian diet), dairy that's free of rBGH, the synthetic hormone many dairy producers use to stimulate milk in their cows, and a percentage of organically grown beans and produce.

Chipotle Apple Valley will open daily from 11 am - 10 pm beginning Friday, January 18, 2008.  For other locations, please visit www.chipotle.com.

About Chipotle

Chipotle Mexican Grill (NYSE:CMG and CMG.B) offers a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere.  Through our vision of Food with Integrity, Chipotle is seeking better food not only from a variety of fresh ingredients, but ingredients that are sustainably grown and naturally raised with respect for animals, the land, and the farmers who produce the food.  Chipotle opened its first restaurant in 1993 and operates more than 670 restaurants today.  For more information, visit www.chipotle.com

 


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